What is QTVR?

Quicktime (QT) technology from Apple supports the creation of virtual reality (VR) media, by blending seams between photos, and wrapping the resulting Quicktime VR file onto the inside surface of a cylinder or sphere. For more information, see Apple's Quicktime website.

Interactivity and platform compatibility

Quicktime VR lifts a flat 2D image off the page, and immerses the viewer in 3D environment, allowing interaction via computer and mouse. Panoramas, objects, and scenes are fully interactive, with zooming, animation, and hot spots linked to other multimedia objects available.

QuickTime VR movies can be viewed on computers running Mac OS or Windows software through either the QuickTime Plug-in for web browsers or any application that can play standard QuickTime movies.

Applications

As the business community has yet to embrace QTVR, Immersive Reality is a business-to-business marketing experiment, showcasing potential applications of the technology...